Open to Hire
Looking for a performance marketer?
2+ years. ₹1.7L+ ad spend managed. #1 Google rankings across 6 states. Let's build something together.
Download Resume
Available for New Roles — Globally

Performance
Marketing
Specialist.

2+ years building full-funnel campaigns across Google, Meta & LinkedIn. ₹1.7L+ ad spend managed. #1 Google rankings across 6 Indian states. Every rupee tracked. Every decision backed by data.

480+
Qualified Leads
Dharani Dharan — Performance Marketing Specialist
#1
Google · 6 States
Dharani Dharan · Pondicherry
Scroll to explore
Performance Marketing
Google Ads
Meta Ads
SEO & AEO
LinkedIn Marketing
Social Media Strategy
Graphic Design
Video Editing
Analytics & GA4
Lead Generation
Content Strategy
Brand Strategy
Performance Marketing
Google Ads
Meta Ads
SEO & AEO
LinkedIn Marketing
Social Media Strategy
Graphic Design
Video Editing
Analytics & GA4
Lead Generation
Content Strategy
Brand Strategy
480+
Qualified Leads
~₹360 avg CPL · Google Ads
1.4M+
Meta Impressions
Mumbai · Pune · Udaipur · Gurgaon
#1
Google Rankings
6 Indian States · TN KL AP TS KA MH
700+
LinkedIn Followers
Built from 0 · 76K+ impressions
Core Expertise

Six Disciplines.
One Revenue Goal.

From search to social — each discipline is a system, not a task.

01
SEO & AEO
Ranked #1 in India and 6 states. 4,000+ backlinks built. Featured in Google Gemini AI via Answer Engine Optimization.
View Work
02
Paid Ads (PPC)
480+ qualified leads via Google Ads. 1.4M+ Meta impressions. LinkedIn campaigns. ₹1.7L+ budget managed.
View Work
03
Social Media
490K+ reach, 405K+ video views. Grew LinkedIn from 0 to 700+ followers. 12.6% engagement rate. 960+ newsletter subscribers.
View Work
04
Graphic Design
100+ creatives designed: ad creatives, carousels, event posters, e-books, standees. Adobe Illustrator · Figma · Canva Pro.
View Work
05
Video Editing
Brand videos, reels, ad videos, testimonials with 2x viewer retention. CapCut Pro · Premiere Pro · Runway ML.
View Work
06
Analytics & Strategy
GA4, Search Console, SEMrush, Ahrefs, Hotjar, Looker Studio. Data-first decision making on every campaign.
Learn More
Impact by Numbers

Results That
Compound.

₹1.73L+
Google Ads Budget Managed
480+ qualified leads for SAP FICO certification program at Nurimtech.ai. ~₹360 average cost per lead. 7,600+ clicks. 358K+ impressions. Bid strategy progression from Maximize Conversions to Target CPA.
Google Ads 480+ Leads ~6% CVR
813K
Meta Reach · Medico Pilot
₹17,415 total spend. 150+ leads generated.
4K+
Backlinks Built
Niche-relevant · High DA directories.
405K
Reels & Video Views
+246% profile visit increase.
76K+
LinkedIn Impressions
700+ followers from zero. 12.6% engagement rate.
Endorsed by Leaders

Backed by Results.

"

Dharani has been an integral part of our Digital Marketing team at Medico Pilot. His SEO and SEM work was outstanding — under his efforts, our website ranked on the first page for several major keywords. He contributed innovative ideas that positively impacted our marketing strategies and overall growth.

DJ
Denny Jacob
Director, Medico Pilot Pvt Ltd
"

Dharani's dedication and professional expertise have been integral to the success of our organization. He consistently demonstrated an ability to work under pressure while delivering exceptional results. His contribution to our organization will be greatly missed.

LN
Likith S Naik
HR, Medico Pilot Pvt Ltd
Home/About Me
Who I Am

From Pondy
to the World.

My Story

A marketer built on
curiosity & data.

I'm a performance marketer who believes data should drive creativity — not kill it. With 2+ years of hands-on experience across SEO, paid ads, and social media, I've ranked pages on Google's first page, generated hundreds of qualified leads, and built brand communities from scratch.

My edge? I don't just run campaigns — I build full-funnel marketing systems that compound. Every rupee tracked. Every decision backed by data.

Open to Full-Time Roles Globally

Seeking Performance Marketing / Digital Marketing Specialist roles. Open to remote work for international companies.

Download Resume
Career Journey

From College Walls
to Corporate Halls

Pondicherry · 2019–2022
Started College — B.Com
Discovered digital marketing. Fell in love with the intersection of creativity, data, and storytelling.
Chennai · Feb–Jun 2023
Digital Marketing Intern · Bigziel Technologies
First exposure to SEO on-page/off-page optimization, social media management, and content strategy.
Bangalore · Dec 2023 – May 2025
Digital Marketing Executive · Medico Pilot Pvt Ltd
#1 SEO rankings across 6 Indian states. Meta Ads, social media management, 490K+ reach, 405K+ video views.
Remote · Jul 2025 – Present
Marketing Executive · Nurimtech.ai
Google Ads (₹1.7L+), Meta & LinkedIn campaigns, LinkedIn page from 0 to 700+, 3 newsletters, 960+ subscribers.
Skills Proficiency
Marketing Skills
Proficiency across key disciplines
Google Ads / PPC
Expert
SEO & AEO
Expert
Meta Ads
Advanced
LinkedIn Ads
Advanced
Social Media Strategy
Advanced
Content Strategy
Advanced
Tools & Analytics
Platform proficiency
GA4 / Search Console
Advanced
SEMrush / Ahrefs
Advanced
Canva Pro / Figma
Expert
Adobe Illustrator
Advanced
CapCut / Premiere Pro
Advanced
AI Tools (GPT, Claude)
Expert
Tools Arsenal

Every Tool.
Mastered.

The full stack I use to research, execute, and optimise campaigns.

Google Ads
Meta Ads
LinkedIn Ads
GA4
SEMrush
Ahrefs
Figma
Canva Pro
Premiere Pro
Hotjar
Google Tag Manager
Runway ML
Home/SEO
Search Engine Optimization

Ranked #1
Across India.

#1
Google Rank · NEET Counselling
6
Indian States Dominated
4K+
Quality Backlinks Built
AI
Featured in Google Gemini AEO
Rankings by State · Medico Pilot

Six States.
One Position.

#1
Tamil Nadu
NEET Counselling · Medical Admissions
#1
Kerala
Medical Seat Allotment · NEET Guidance
#1
Andhra Pradesh
MBBS Admission · Medical Counselling
#1
Telangana
NEET Seat · Medical College Guidance
#1
Karnataka
Medical Admission Consulting
#1
Maharashtra
NEET Counselling Maharashtra
State Keyword Ranking Performance
Medico Pilot — Organic search position by target keyword
NEET Counselling TN
#1 Position
Medical Admissions KL
#1 Position
MBBS Admission AP
#1 Position
NEET Seat TS
#1 Position
Medical College KA
#1–2
NEET Counselling MH
Top 3
Backlinks Built
4K+ Links
On-Page SEO

Technical & Content Excellence.

  • Keyword research & clustering — identified low-competition, high-intent target queries per state
  • Meta tags & schema markup — structured data for medical services and local SEO
  • Page speed optimization — Core Web Vitals improvements via image compression and caching
  • Content architecture — topic clusters and internal linking strategy that boosted crawlability
  • Technical SEO audits — Screaming Frog crawls, 404 cleanup, canonical tag fixes
Off-Page SEO & AEO

Authority Building.

  • 4,000+ backlinks built from niche-relevant high-DA medical and education directories
  • Guest posts & PR submissions — earned placements on authority sites
  • Answer Engine Optimization (AEO) — structured content featured in Google Gemini AI responses
  • Quora & forum strategy — positioned Medico Pilot as thought leader in medical admissions
  • Local citations & GMB — consistent NAP across directories for local ranking boost
SEO Toolkit
SEMrushAhrefsUbersuggest Screaming FrogGoogle Search Console Google Analytics GA4Hotjar Google Tag Manager
Home/Paid Ads
PPC — Google · Meta · LinkedIn

Ads That
Convert,
Not Just Click.

₹1.73L+
Google Ads Budget Managed
480+
Qualified Leads Generated
₹360
Avg Cost Per Lead
~6%
Conversion Rate
Google Ads · Nurimtech.ai · Oct 2025 – Apr 2026

SAP FICO Certification
Lead Generation.

₹1.73L+
Budget Managed
358K+
Total Impressions
7,600+
Clicks Generated
₹22.75
Avg CPC
Impressions (358K+)
High Volume
Clicks (7,600+)
2.12% CTR
Qualified Leads (480+)
~6% CVR
Cost Efficiency
₹360 CPL
  • Built high-intent keyword clusters using phrase and exact match to filter qualified traffic
  • Negative keyword lists via search term analysis to eliminate wasted spend
  • Used ad assets (sitelinks, callouts, call extensions) to improve ad visibility and CTR
  • Optimized bidding from Maximize Conversions → Target CPA after sufficient conversion data
  • Consistent pipeline of 480+ qualified leads for the admissions team at ~₹360 CPL
Meta Ads · Nurimtech.ai + Medico Pilot

Scale at Minimal Cost.

Mumbai Campaign
3,296

Landing Page Visits · ₹2.04/result · 498K reach

Udaipur Campaign
1,006

Landing Page Visits · ₹2.59/result · 142K reach

Medico Pilot Total
813K

Total Reach · ₹17,415 spend · 150+ leads

Medico Pilot Total Reach
813K Reach
Mumbai Campaign
498K Reach
Pune Campaign
~175K Reach
Udaipur Campaign
142K Reach
LinkedIn Ads · Nurimtech.ai · Nov 2025

Bengaluru Tech Summit
2025 Campaign.

56K+
Total Impressions
100+
Professional Engagements
₹38
Avg CPC
₹4K
Budget Managed

Promoted Nurimtech.ai's participation in Bengaluru Tech Summit 2025. Targeted technology professionals and enterprise decision-makers in the AI and cloud ecosystem via single image ads using maximum delivery bidding.

Platforms & Tools
Google AdsMeta Ads Manager LinkedIn AdsGoogle Analytics GA4 Google Tag ManagerMeta Business Suite Meta Ads LibraryHotjarSEMrush
Home/Social Media
Medico Pilot + Nurimtech.ai

Social Media
Strategy.

490K+
Total Reach · Medico Pilot
405K+
Reels & Video Views
700+
LinkedIn Followers from 0
12.6%
LinkedIn Engagement Rate
Medico Pilot — Social Analytics

Platform Breakdown.

As sole social media strategist, I owned the complete digital presence across Instagram, Facebook, Twitter, YouTube, Quora, and WhatsApp.

Total Reach
490K+
Reel / Video Views
405K+
Surge in Reach
+483%
Profile Visit Increase
+246%
Post Reach Growth
+70%
IG Follower Growth
+45%
Medico Pilot · Social Media Ownership

6 Platforms.
One Consistent Voice.

  • +483% surge in reach through strategic content rollout and boosted posts
  • 405K+ Reels and video views via trend-responsive content and performance-driven amplification
  • +246.6% increase in profile visits reflecting high viewer interest and CTAs
  • +45% Instagram follower growth and +70% post reach through reels and carousels
  • Built & maintained WhatsApp community for ongoing client engagement
  • Managed Quora marketing to build authority and drive organic traffic
Nurimtech.ai · LinkedIn Marketing

B2B LinkedIn
from Zero.

76.8K
Total Impressions
2,020
Clicks Generated
527
Reactions
960+
Newsletter Subs
3 LinkedIn Newsletters Managed
AI Cloud Edge

AI-driven cloud transformation & enterprise tech

449
Credential Edge

Global certifications & IT career guidance

289
Corporate Training Edge

Enterprise workforce development

222
Home/Creative & Design
Graphic Design · Video Editing · AI-Powered Creative

Creative
& Design.

Philosophy

Self-taught.
Strategy-first creative.

I developed my graphic design and video editing expertise independently — investing hours into learning, experimenting, and applying design principles to real-world marketing challenges. Every asset I create is tied to a marketing objective, not just aesthetics.

100+

Marketing Creatives Designed

Viewer Retention on Promo Reels

01
Graphic Design
  • Pamphlets & e-book designs
  • Meta ad creatives (scroll-stopping)
  • Social media posts, carousels & stories
  • Event cards, webinar & festival posters
  • Newspaper ads & collaboration designs
  • Standees, brochures & event banners
02
Video Editing
  • YouTube-length brand & educational videos
  • Instagram Reels & short-form ads
  • Client testimonial videos
  • Collaboration & seminar recordings
  • Meme videos for organic social reach
  • AI-enhanced video with Runway ML
03
AI-Powered Creative
  • Midjourney & DALL·E for visual generation
  • Runway ML for video enhancement
  • Pictory.ai & Lumen5 for video repurposing
  • Cleanvoice AI for audio cleanup
  • Jasper AI & Copy.ai for ad copy
  • Canva AI & Freepik AI for rapid ideation
Design Portfolio

Posters & Visuals.

Creative portfolio gallery coming soon. Visit Behance to see current work.

Ad Creatives & Posters
Photos Coming Soon

Reels & Brand Videos
Reels Links Coming Soon

View Full Portfolio
Behance →

Tools Used
Design
Adobe IllustratorFigmaCanva Pro
Video
CapCut ProAdobe Premiere ProDescript
AI Creative
MidjourneyDALL·ERunway MLLumen5
Home/Certifications
Verified Credentials

Licenses &
Certifications.

University-grade and industry certifications that validate my marketing expertise — from digital media fundamentals to programmatic advertising.

MediaMath Academy
Programmatic Essentials – Part I
Issued Jun 2025
Programmatic · Display Ads
Courseinn Academy · Chennai
4 Month Certified Digital Marketing
Issued February 2023
Practical Marketing
University of Illinois Urbana-Champaign
Digital Media and Marketing Strategies
Issued May 2022 · ID: QAEARAH6SB2N
Coursera
University of Illinois Urbana-Champaign
Digital Media and Marketing Principles
Issued Nov 2021 · ID: BG2KJ8AGC2QU
Coursera
University of Illinois Urbana-Champaign
Digital Marketing Analytics in Practice
Issued Sep 2021 · ID: 9YS52UGY2W52
Coursera
University of Illinois Urbana-Champaign
Digital Marketing Analytics in Theory
Issued Jul 2021 · ID: UWM47UA9SE8J
Coursera
University of Illinois Urbana-Champaign
Marketing in a Digital World
Issued Jun 2021 · ID: PB23BA3P69MG
Coursera
Coursera
Digital Marketing Specialization
Issued June 2021
Specialization Certificate
Personal Practice Project

Wings 2 Web

During my internship, I built and practiced SEO and Google Ads campaigns on my own personal website, Wings 2 Web. This hands-on project gave me real experience with:

  • On-page SEO optimization — meta tags, content structure, keyword placement
  • Off-page SEO — link building and domain authority building
  • Google Ads campaigns — search campaign setup, keyword bidding, and tracking

A learning-first project that reinforced skills before applying them professionally.

Home/Events
Field Work & Events

Events &
Moments.

Events attended, campaigns launched in the field, and behind-the-scenes marketing moments. Photos and reels will be added soon.

Bengaluru Tech Summit 2025 Medical Education Events Product Launches Webinars & Seminars

Bengaluru Tech Summit 2025
Photo Coming Soon

Medico Pilot Events
Photo Coming Soon

Campaign Reels
Reels Coming Soon

Webinars & Seminars
Photo Coming Soon

Product Launches
Photo Coming Soon

More Updates
Coming Soon

Got Photos or Reels to Add?

Send them to update this page.

Home/Contact
Let's Connect

Let's Build
Something Real.

Whether it's a full-time position, a quick question, or a collaboration — let's talk. I respond within 24 hours.

Direct Contact

Get in Touch

Send a Message

Tell me about your project